Expand your sales in the Euro zone

For companies who see their future in the global market and, as a consequence seek  strategies to develop their links with Europe and especially French spoken countries (France, Switzerland and Belgium).

Why should you look at expanding your sales in Europe?

The worldwide economical downturn is already affecting your sales and you need to react quickly so as to maintain or even better increase your turnover.

At time like these, it is easy to run scared, and worry about the things you can’t control.

However, because the pound is much weaker against the euro than it was in August 2007, it now cost 30% less for a euro zone buyer to purchase the same product or service.

Now it is a good time to expand your sales in the euro zone!

As far as the growth strategy options for your business are concerned, at “Gateway 2 France” we can move your business in the EXPAND or DIVERSIFY red boxes below.

MARKET and/or GEOGRAPHIES and/or CUSTOMERS
Existing	New
INCREASE Sales / share	EXPAND Into new Markets
EXTEND Line / scope	DIVERSIFY = new + new

Your marketing plan will be achieved through a key steps process:

• Understanding markets – analysis: Where is your business now? Where are you going?
• Marketing objectives: Where do you want to go?
• Marketing strategy: How do we get there?
• Marketing programmes: How do we get there?
• Implementation and control: How do we know when we have arrived?

And because the key to success in France is conducting business in French, “Gateway 2 France” will take pleasure in doing that on your behalf.